From helping you solve thorny issues to facilitating big vision workshops. See what a fractional leader could bring to your team
Six months of embedded fractional and facilitator support across brand, growth, product and design, helping Implement AI move from a service business to a fundable SaaS product ahead of a Series A.
“We knew we had something real, we just didn't know how to say it. Getting the messaging, the product story and the onboarding right in parallel is what made Implement AI look like the product business we actually are, not the services business we started as.”
Fractional brand, strategy and design support taking Refiant from a $6m seed raise to a live business with its first customers, in a space that sat at the meeting point of AI, energy and climate.
“We went from a funded idea to a business we could actually point to: a story, a brand, a product, in months, not years. That pace changed how investors and customers saw us.”
Fractional strategic and design support shaping ContentSquare's next phase of growth: pushing into AI and beyond consumer apps, working closely with the SVPs of Design and Product.
“The visiontype gave the business a way to talk about AI that inspired people, rather than locking us into decisions too early. It's become the reference point for how we prioritise.”
Facilitating a company-wide away week to realign Coinrule's product vision, roadmap and team around a new phase of growth, with the whole company in the room.
“We went to Common Ideas to help facilitate workshops at our offsite. Common Ideas created, managed and facilitated some of the most valuable workshops we've had as a company. It was our best ever offsite and the team loved them.”
Fractional Head of Design support transforming Byway Travel's design function in three months, pushing the business to be design-led in its decision making and building out the new design team.
“Design leadership has been the difference between building something transformative and something just ‘fine’.”
How we can support you
Create a world-class experience
Work with a seasoned design professional to help build a world-class experience. Without all of the hassle and fuss of hiring someone full-time.
Build, hiring a brilliant and high-flying design team
Design-led integratation within the leadership team, shape strategy, and drive delivery. Get a seasoned leader without the hassle.
Working on or developing your big vision
Turn an ambitious early idea into a clear, compelling vision. We'll help you shape it, test it, and get your team and investors behind it.
Zero to One
From the whiteboard to your first customer. We can help you outline your strategy, design and build your MVP to launching.
Coaching, mentoring new founders
One-to-one support for founders making product and design decisions for the first time. Build the confidence and judgement to lead with conviction
Solving product, experience issues
A fresh, experienced eye on the product and experience problems holding you back, and a clear plan to put them right.
Working with a design team of one
Support for solo designers carrying the full weight of product, brand and everything in between. A sounding board when you need one most
Building your investment narrative
Helping you build your vision, mission and roadmap. Forming your investment narrative whilst looking at identifying what investor you’d like to attract.
The World Bank
Facilitation, Coach
We helped build and deliver the first AI-venture studio in Belgrade, Serbia with the World Bank, designing a venture programme that works with talent and institutions across the Balkan region.

LyvaLabs
Masterclasses
We delivered a series of masterclasses to a cohort of entrepreneurs across Merseyside for LyvaLabs, backed by the Liverpool City Mayor, helping build more innovation in the region.

Hostology
Fractional
We worked closely with the CTO to refine, develop and build the platform, coaching them on design principles as the team moved to a leaner development setup.

People Like Us
Facilitation
After seven years, PLU needed to realign its proposition. We helped them understand what was working and what wasn't, grouped their offer into clear product buckets, and introduced OKRs and a product mindset to help the organisation move from not-for-profit to a revenue-generating consultancy.

OPUS Community
Project
We helped build OPUS into one of the most recognisable pre-seed communities in Europe, and got them ready for global expansion into the Middle East and America.

Coinrule
Facilitation
We facilitated a company-wide away week to realign Coinrule's product vision, roadmap and team around a new phase of growth, and returned for further workshops solving thorny issues in the product.

Cura
Fractional
Brought on to coach their design team of one, guiding them through problem-solving and product decisions, presenting ideas with confidence, and giving them formal mentorship from a design leader.

Slise Investment
Project
Helped build the best property investment platform in the UAE, providing end-to-end product support from strategy and design through to brand and messaging, culminating in a launched mobile app and desktop experience.

Hum2n
Facilitator
Helped Hum2n move from a bricks-and-mortar destination into the tech space, formalising an app experience that opened up a new revenue stream.

LiSA
Fractional
Worked closely with the co-founder (CTPO) and Head of Product to deliver a brand new experience for LiSA, pushing the boundaries of design to create something clients would truly love.

What our clients have said
Leadership
“Common Ideas have the perfect blend of personality and experience to lead a large group of people and actually get results”
Fractional
“CI helped us refine and launch Bower Collective to market and was key part of the team that led to our early success and rapid growth”
Borrow my brain
“A brilliant brand and product mind - Common ideas brings unique insight and deep product thinking to all of our founders.”
Coach
“Common Ideas were the perfect solution for our business. They offered design expertise, without the need to commit lengthy contracts”
A few words we've written
A Year in the Life: The Benefits of Hiring a Fractional Design Leader
Why the right person in the room changes everything. The Power of a Great Facilitator