We built and ran the agenda ourselves, solo, across three days. Day one was a retrospective: what was working, what wasn't, and what the data and customers were actually saying, alongside design storming with the wider team. Day two moved onto the target customer, digging into who Coinrule should be building for and shaping jobs-to-be-done around them.

The output was a visiontype, not a roadmap. Directional, not literal. A tool to make the strategy tangible through storytelling, built to inspire and align rather than lock the business into specifics too early.

Day three was about the product vision and a north star metric to align the business behind. Underneath all three days sat one clear thread from the customer journey teardown: people who got as far as setting up their first trading strategy were 20x more likely to stick around, and most were falling off long before that point.