A seasoned leader to help you through your next phase of growth. All flexible, reliable and fractional.
Fractional Leadership & Support
Join your team
Joining your team as an IC, fractional design leader, strategist and mentor., working with you on a range of areas. From strategy to design, we help you solve the problem thats most pressing
Hands-on and Strategic
We are hands on. We’ll get stuck into Figma or start building with Claude Code. All whilst you’re safe in the knowledge that we’ve build up years of experience.
No lengthy Commitments
We replace your traditional product, design and strategy functionality with a more flexible, fractional and reliable option. No minimum contract, cancel anytime.
Six months of embedded fractional and facilitator support across brand, growth, product and design, helping Implement AI move from a service business to a fundable SaaS product ahead of a Series A.
“We knew we had something real, we just didn't know how to say it. Getting the messaging, the product story and the onboarding right in parallel is what made Implement AI look like the product business we actually are, not the services business we started as.”
Fractional brand, strategy and design support taking Refiant from a $6m seed raise to a live business with its first customers, in a space that sat at the meeting point of AI, energy and climate.
“We went from a funded idea to a business we could actually point to: a story, a brand, a product, in months, not years. That pace changed how investors and customers saw us.”
Fractional strategic and design support shaping ContentSquare's next phase of growth: pushing into AI and beyond consumer apps, working closely with the SVPs of Design and Product.
“The visiontype gave the business a way to talk about AI that inspired people, rather than locking us into decisions too early. It's become the reference point for how we prioritise.”
Fractional Head of Design support transforming Byway Travel's design function in three months, pushing the business to be design-led in its decision making and building out the new design team.
“Design leadership has been the difference between building something transformative and something just ‘fine’.”
What we offer
Leadership
Design-led integratation within the leadership team, shape strategy, and drive delivery. Get a seasoned leader without the hassle.
Fractional, Consultant, Coach
We join your team as a fractional designer, from IC to helping you scale your team.
Facilitator, Borrow My Brain
Simplify the complex and solve some of your big problems. Help solve some of your businesses most thorny issues.
What our clients have said
Leadership
“Common Ideas have the perfect blend of personality and experience to lead a large group of people and actually get results”
Fractional
“CI helped us refine and launch Bower Collective to market and was key part of the team that led to our early success and rapid growth”
Borrow my brain
“A brilliant brand and product mind - Common ideas brings unique insight and deep product thinking to all of our founders.”
Coach
“Common Ideas were the perfect solution for our business. They offered design expertise, without the need to commit lengthy contracts”
The World Bank
Facilitation, Coach
We helped build and deliver the first AI-venture studio in Belgrade, Serbia with the World Bank, designing a venture programme that works with talent and institutions across the Balkan region.
LyvaLabs
Masterclasses
We delivered a series of masterclasses to a cohort of entrepreneurs across Merseyside for LyvaLabs, backed by the Liverpool City Mayor, helping build more innovation in the region.
Hostology
Fractional
We worked closely with the CTO to refine, develop and build the platform, coaching them on design principles as the team moved to a leaner development setup.
People Like Us
Facilitation
After seven years, PLU needed to realign its proposition. We helped them understand what was working and what wasn't, grouped their offer into clear product buckets, and introduced OKRs and a product mindset to help the organisation move from not-for-profit to a revenue-generating consultancy.
OPUS Community
Project
We helped build OPUS into one of the most recognisable pre-seed communities in Europe, and got them ready for global expansion into the Middle East and America.
Coinrule
Facilitation
We facilitated a company-wide away week to realign Coinrule's product vision, roadmap and team around a new phase of growth, and returned for further workshops solving thorny issues in the product.
Cura
Fractional
Brought on to coach their design team of one, guiding them through problem-solving and product decisions, presenting ideas with confidence, and giving them formal mentorship from a design leader.
Slise Investment
Project
Helped build the best property investment platform in the UAE, providing end-to-end product support from strategy and design through to brand and messaging, culminating in a launched mobile app and desktop experience.
Hum2n
Facilitator
Helped Hum2n move from a bricks-and-mortar destination into the tech space, formalising an app experience that opened up a new revenue stream.
LiSA
Fractional
Worked closely with the co-founder (CTPO) and Head of Product to deliver a brand new experience for LiSA, pushing the boundaries of design to create something clients would truly love.
A few words we've written
A Year in the Life: The Benefits of Hiring a Fractional Design Leader
Why the right person in the room changes everything. The Power of a Great Facilitator
Common Ideas were the perfect solution for our business. They offered design expertise, without the need to commit lengthy contracts
Get in touch
