We started with messaging, content and alignment: working out how to actually speak to customers and what would resonate. The existing language didn't reflect the business, the products or the service on offer, so we rebuilt it from the ground up, mapping the words that worked ("AI Employee," "Digital Worker," "Operator") against the words that didn't ("AI Agent," "SaaS," "Automate," "Consulting"), and landed on a clear architecture: Command, an executive AI for leadership, and Workforce, digital workers priced per FTE.

The output was a visiontype, not a roadmap. Directional, not literal. A tool to make the strategy tangible through storytelling, built to inspire and align rather than lock the business into specifics too early.

From there we moved onto the AI user experience itself, working closely with product and engineering to rebuild onboarding end to end, from sign-up through to a business's first live agent. Alongside that we ran a running series of problem-solving workshops on specific strategic, growth and product problems as they came up, and designed a customer-facing learning programme to open up education as a new income stream.